Robert Hernandez-Tsimpides

About Robert Hernandez-Tsimpides

I am a creative marketing leader with 25 years of experience building brands and leading in-house creative teams. My career spans higher education, retail, banking, and industrial sectors where I have guided creative operations, executive communications, and multi-channel campaigns that deliver measurable results.At Motion, I lead creative services across the United States, Canada, and Mexico. I develop omnichannel campaigns, supplier marketing programs, and executive communications that align with business goals and support growth.I am an AI augmented creative strategist, using tools such as Open AI, Adobe Firefly, and Wrike AI to streamline workflows, enhance storytelling, and scale marketing output. This combination of creative leadership and applied AI expertise turns complex strategies into clear and actionable solutions.Fluent in English and Spanish, I am passionate about multicultural marketing, AI driven creative operations, and building teams that thrive where creativity meets technology.

Experience

1. Senior Creative Services Manager

   Motion

   Apr 2022 — Present · Birmingham, AL, US

   Lead international creative operations for Motion across the United States, Canada, and Mexico. Guide eight creative teams and four subsidiaries to deliver unified branding and marketing initiatives that support growth, engagement, and enterprise alignment. Partner directly with the CEO and executive leadership on campaigns, presentations, videos, and internal communications.Key Highlights:• Lead creative and brand enablement for Mexico that surpassed $100M in annual sales in 2025, supporting market expansion through branch launches, partner activations, events, and localized campaigns• Manage omni-channel marketing across corporate, branch, and industry initiatives• Spearheaded branding and experience design for four regional sales meetings with attendees across all Gaylord hotels within two months• Develop supplier marketing programs and trade campaigns that strengthen Motion’s presence in the MRO and industrial markets• Integrate AI tools (OpenAI, Adobe Firefly, Wrike AI) to accelerate creative production, streamline workflows, and enhance brand storytelling

Education

• Texas A&M International University

  Bachelor of Business Administration - BBA, Marketing

  2001 — 2005

Skills

• Brand Awareness
• Microsoft Excel
• Powerpoint
• Integrated Marketing
• Print Management
• Brand Architecture
• Publisher
• Promotional Products
• Videography
• Online Branding
• Google Groups
• Digital Media
• Graphic Design
• Microsoft Word
• Speak, Read, Write in English and Spanish
• Photoshop
• Google Form
• Leadership
• Google Drive
• Google Sites
• Basecamp
• Hispanic Marketing
• Google Calendar
• Marketing
• Management
• Google Mail
• Social Media
• Ldrps
• Photography
• Brand Development
• Segmentation
• Proofhq
• Brand Communication
• Virtual Newsletters
• Event Management
• Access
• Adobe Creative Suite
• Sales
• Customer Service
• Illustrator