Roberto Merlini
Chief Customer Officer @Librerie Feltrinelli
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WORK HISTORY
Chief Customer Officer @Librerie Feltrinelli
Milan, IT
Drive innovation, positioning, and differentiation to reach prospects and customers, with full responsibility for budget, communication, private label, and marketing plans, delivering measurable economic and financial results.
EDUCATION
London Business School
Online course, Digital marketing
Liceo Scientifico "A. Volta", Milano
High School qualifications
SDA Bocconi
Marketing & Sales
Università degli Studi di Milano
Degree in Political Science
Coursera
Online course, Artificial Intelligence
SKILLS
ABOUT ROBERTO MERLINI
Senior executive with 20+ years of experience driving growth in FMCG, Retail, and Publishing. Achieved measurable results in brand value (+35 p.p. awareness,+15 p.p. consideration), CRM strategies (+19.5% email turnover), and private label performance (+15% market share). Expert in customer-centric strategies and strategic transformation, delivering revenue growth and enhanced engagement, including +25% sales from a flagship store launch and +10% new customers with a cost-effective loyalty program (-15% costs). A collaborative leader who builds inclusive, high-performing teams, leveraging emotional intelligence to deliver exceptional results.
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