Roberto Andrès Louback

Senior Regional Marketing Manager - Western & Northern Europe @AppsFlyer

Berlin, DE

As Senior Regional Marketing Manager, I am responsible for marketing strategy, budget allocation, and execution across Western and Northern Europe.Key Achievements Managed 40+ multi-channel campaigns across Europe & Africa, including owned events, conferences, trade shows, and ABM programs, generating new business opportunities and accelerating pipeline growth Built partnerships with SRNs (Google, Meta, Reddit, Snap, TikTok), Ad Networks & DSPs (Digital Turbine, Kayzen, Liftoff, RTB House), AdTech & Analytics (Airship, AppCharge, AppTweak, Braze, CleverTap, Customlytics, Media Bodies, Metica, Remerge, Sensor Tower, Voyantis), agencies (Avow, DCBL, RPLG), and key clients to co-sponsor events and joint initiatives Led AppsFlyer’s presence at global and regional events (App Growth Summit, App Promotion Summit, Gamescom, Google AppHub, Google Gamecamp, Hit Games Conference, MWC, Martech Summit Berlin, Masterclassing Festivals of Mobile Marketing, Network Circle, OMR, Seamless Munich, eTail) and flagship events (MAMA Georgia 2023, MAMA South Africa 2025) Delivered end-to-end event execution: sourcing vendors, negotiating contracts, managing production and catering, creating landing pages, invitations and reminders, briefing Sales and CS, aligning pitches with Product Marketing and Industry Leads, managing check-in, supporting prospect engagement, presenting content, and running follow ups while tracking opportunities Partnered with global teams (Sales, Industry Leads, Customer Solutions, Partnership Development, Product Marketing, Content, Design, Localisation, Paid Media, Procurement, Legal) to deliver integrated campaigns that optimised lead generation, accelerated deals, identified upsell opportunities, and reduced churn. Produced regional data-driven content and insights using AppsFlyer data pulls to fuel campaigns, thought leadership, and partner co-marketing

Universidade Federal do Rio de Janeiro

Bachelor, Business, Marketing

EMS - Electronic Music School Berlin

Music Production

Pontifícia Universidade Católica do Rio Grande do Sul

Latu Sensu Postgraduate, Human Rights, Sustainability & Global Citizenship

Escola Panamericana de Arte e Design

Graphic Design

School of Business Studies of the University of Vigo

Bachelor in International Marketing, International Marketing

Pontifícia Universidade Católica do Rio Grande do Sul

Latu Sensu Postgraduate, Neurobiology and Neurosciences