Roberto Crea
Managing Director @Accenture
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WORK HISTORY
Managing Director @Accenture
Returning in Europe after my experience in Middle East, I\'m currently the Client Account Lead for select Accenture key clients in Consumer Goods Industry.Privileged to manage relationships with C-Levels and their direct reports, bringing every day the best of Accenture.Responsible of the accounts P&L across the different Accenture business dimensions.For the assigned clients I led the design and build of the Consumer Journey across the different Consumer touchpoints, leveraging on Salesforce.com and integrating it with the ecosystem, orchestrating processes with the goal to improve effectiveness and reduce overall TCO.
SKILLS
ABOUT ROBERTO CREA
I\'m working within Accenture as Managing Director, looking after select global and regional Customers. I\'ve more than 25 years of experience across Europe, North & South America, Africa and Middle East, serving top-ranking Multinational Corporations (MNCs) predominantly in the CPG industry. I matured a deep industry knowledge and the ability to address the disparate challenges faced when working with large enterprises in mature as well as in emerging markets. This allowed me to successfully drive complex, large-scale, global and regional transformation programs, often characterized by the adoption of pioneering solutions and typically with a high implementation complexity. The programs I led were predominantly around Field Force Automation (FFA), Consumer Service Centers (CSC), Customer and Consumers portals (B2B, B2C and B2B2C) with a common theme of driving the evolution of enterprise organizational model into a Consumer-centric Omnichannel enterprise. Some of the benefits that these programs helped MNCs to achieve include- increased territory Coverage - optimized Cost-to-Serve - improved Distribution of products - provided a seamless and consistent User Experience in engaging and interacting with Customers and Consumers across the multiple touchpoints in physical and digital world - enabling descriptive, predictive and prescriptive Analytics, leveraging also Big Data and integration with IoT - enabling operational efficiency, by leveraging AI and GenAI to automate low-value activities and overall improve quality of service and reduce response time I\'m used to manage multi-national and multi-location teams spread across several time zones, operating on diverse applications such as Salesforce.com, SAP, Microsoft. I am an active contributor in the tuition of Accenture internal trainings, as well as in the creation of Accenture’s assets to increase delivery industrialization. I fluently speak Italian, English and Spanish and have a basic French.
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