Roberto Ascanio
Lifecycle & Growth Marketing Leader | CRM Systems, Segmentation & Revenue Expansion
- Role
- Growth & Partnerships Lead at Tertulia
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Roberto Ascanio
Growth & Lifecycle Marketing Leader with 8+ years driving retention, CRM automation, creator partnerships, and full-funnel experiments for high-growth startups.Most recently at Substack, I worked closely with the platform’s bestselling writers, leading community programs, lifecycle initiatives, and creator growth experiments that improved onboarding, engagement, and monetization. I ran weekly office hours, hosted masterclasses, and partnered with creators and cross-functional teams (Product, Support, Data) to identify growth levers that moved the needle.I blend lifecycle strategy + marketing operations, using data and AI to build queries, validate experiments, and turn insights into scalable programs. My approach is rooted in: • CRM & lifecycle automation: email, activation, onboarding, segmentation • Experimentation: funnel optimization, retention loops, A/B tests • Creator & partnerships strategy: incentives, community building, revenue growth • Marketing Ops: systems, workflows, reporting, data hygiene • Cross-functional leadership in fast-moving environmentsMy goal: help mission-driven companies build systems that drive sustainable growth, stronger retention, and meaningful customer or creator outcomes.Currently exploring roles across Growth, Lifecycle, CRM, Marketing Ops, and Creator Partnerships.
Experience
Growth & Partnerships Lead
Feb 2026 — Present
Expanding acquisition strategy• Designing lifecycle architecture for product activation, monetization, and retention• Advising founders on channel mix, CAC efficiency, and scalable growth systems
Education
Universidad Complutense de Madrid
International Relations and Affairs
Universidad Central de Venezuela
Business Administration and Management, General
Penn State University
Bachelor of Science - BS
Skills
- Entrepreneurship
- Customer Service
- Spanish
- Business Planning
- International Relations
- Windows
- Marketing
- Photography
- Business Strategy
- Leadership
- Budgets
- Negotiation
- Finance
- Strategic Planning
- Social Networking
- International Business
- Management
- Microsoft Office
- Sales
- Team Leadership
- English
- Project Management
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.