Roberto Torres

About Roberto Torres

Media revenue leader with extensive experience developing strategic marketing partnerships across the broadcast, audio, digital, and streaming landscape. I specialize in helping brands connect with the rapidly growing U.S. Hispanic consumer through integrated campaigns spanning linear television and radio, OTT platforms including ViX, digital, mobile, and experiential activations.Throughout my career I have focused on driving revenue growth through new business development, strategic client partnerships, and cross-platform media solutions. My work centers on identifying opportunities where brands can authentically engage audiences while delivering measurable business results.I’ve partnered with leading brands including Anheuser-Busch, AT & T, Dunkin’, McDonald’s, Visa, Southern New Hampshire University, and the New York Lottery, developing campaigns that expand brand investment and deepen consumer engagement.My experience spans strategic sales planning, integrated media campaigns, sponsorship development, and long-term partnership management, consistently helping organizations grow market share while positioning brands for success in a rapidly evolving media environment.Core Expertise Strategic Revenue Development New Business Acquisition Integrated Media & Cross Platform Campaigns Brand Partnerships & Sponsorship Sales PPM Audience Insights & Market Strategy Experiential Marketing & Sports Broadcast Partnerships Contract NegotiationI’m committed to building meaningful partnerships, developing impactful marketing strategies for my clients, and delivering measurable results for both the brands I represent and the audiences they seek to reach.

Experience

1. Sr Account Manager

   Univision

   Feb 2019 — Present · New York, NY, US

   Recognized as one of \'Univision’s Top 24 of ’24,\' honoring top-performing revenue leaders across the organization.Delivered nearly 20% year-over-year revenue growth in 2025, continuing strong performance and expanding advertiser investment across the Univision portfolio.Manage a portfolio representing more than $8M in annual advertising revenue, driving growth through new client acquisition and deeper partnerships with existing advertisers.Lead revenue development initiatives that identify new business opportunities, strengthen long-term client relationships, and increase advertiser investment across the Univision ecosystem.

Education

• Seton Hall University

  Bachelor of Arts, Communications

  1989 — 1993

Skills

• Media Buying
• Copywriting
• Digital Strategy
• Marketing Communications
• Facebook
• Mobile Marketing
• Sales
• Radio Producing
• Budget
• Television
• Radio Broadcasting
• Online Advertising
• Budgets
• Digital Marketing
• Integrated Marketing
• New Media
• Voice Over
• Broadcast
• Public Relations
• Leadership
• Online Marketing
• Media Relations
• Event Planning
• Radio
• Media Planning
• Radio Advertising
• Entertainment
• Brand Development
• Content Strategy
• Social Media
• Sports Marketing
• Direct Marketing
• Press Releases
• Digital Media
• Sponsorship
• Advertising Sales
• Publicity
• Social Networking
• Email Marketing
• Video