Roberto Iorio
Europe & Canada Regional Brand Lead (Assignment) @Takeda Oncology
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WORK HISTORY
Europe & Canada Regional Brand Lead (Assignment) @Takeda Oncology
Zurich, CH
Orchestrating the regional commercial strategy for the Lung Cancer franchise across EUCAN, ensuring seamless alignment between Global vision and local affiliate execution; expert in catalyzing affiliate action by building strategic consensus in complex matrix environments- Regional Strategic Leadership: Leading the development and implementation of the EUCAN brand strategy, focusing on maximizing product lifecycle and patient access across diverse healthcare systems - Global-Local Integration: Serving as the strategic bridge between Global teams and affiliates, driving the localization of key initiatives while ensuring consistency in brand positioning and messaging- Commercial Operations & P&L: Full accountability for the regional brand budget. Monitoring financial performance and KPIs across the region to deliver high-level strategic reporting - Evidence-Based Strategy: Overseeing complex cross-functional projects, including advanced patient flow modeling, market research, and competitive intelligence to anticipate market shifts- Stakeholder Influence: Partnering with regional medical and market access leads to overcome barriers to uptake and harmonize the value proposition across the EUCAN region
EDUCATION
Seconda Università degli Studi di Napoli
Master's Degree in Pharmacy, Pharmacy
SDA Bocconi
Master in Healthcare Management, Economics and Politics
Scuola di Comunicazione IULM
Takeda Marketing Masterclass - Creating an Innovative Brand Experience
ABOUT ROBERTO IORIO
With a foundational background in Pharmaceutical sciences and over 10 years of cross-functional experience in Pharma (Takeda, GSK), I specialize in transforming complex clinical innovation into impactful commercial strategies across international markets.Currently serving as Regional Brand Lead for Lung Cancer (EUCAN) at Takeda, I orchestrate the strategic roadmap for the Europe and Canada region. My leadership approach is centered on narrative influence: bridging the gap between Global vision and local execution by empowering affiliates to deliver consistent, patient-centric value propositions in diverse healthcare ecosystems.My Core Expertise includes- Strategic Marketing & Launch Excellence: Leading launch in the competitive ALK+ NSCLC space and managing diverse oncology portfolio (Breast & Prostate)- Market Access & P&L Stewardship: Leveraging deep HTA and P&R knowledge to navigate pricing complexities and optimize regional financial performance- Commercial Excellence: Driving data-driven decision-making through advanced business insights and SFE frameworksI am passionate about building high-performing, collaborative environments where scientific rigor meets commercial agility.
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