Roberto Carrasquillo
Customer Executive - National Customers @Bimbo Bakeries USA
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WORK HISTORY
Customer Executive - National Customers @Bimbo Bakeries USA
Develop and execute long-term, category-specific strategies aligned with Bimbo Bakeries USA and major national retailers (Walmart, Kroger, Sam’s Club, Meijer) to drive sustainable growth and profitability- Manage a $200M+ annual sales portfolio across multiple market channels, delivering consistent top-line growth- Analyze syndicated IRI data to uncover key growth opportunities and inform strategic initiatives across all product categories- Build and execute tactical promotional calendars, optimizing trade spend and maximizing promotional ROI- Lead communication of all promotional activities to ensure operational excellence in forecasting, inventory management, incremental selling, and flawless retail execution- Foster strong, solution-oriented customer relationships by providing ongoing support, business insights, and strategic guidance, leading to increased sales and profitability- Identify and capture new business opportunities through proactive industry trend analysis and customer-specific insights- Conduct semi-annual and annual Top-to-Top meetings with key accounts, securing alignment on strategic priorities and strengthening long-term partnerships.
EDUCATION
Valparaiso University
Bachelor of Art and Science
Keller Graduate School of Management of DeVry University
Master of Business Administration - MBA
SKILLS
ABOUT ROBERTO CARRASQUILLO
Growth-driven Customer Executive with 20+ years leading sales, team development, and…
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