Roberto Amieva Kobeh
Director of Meme Marketing & Cultural Relevance @Agüita De Limón
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WORK HISTORY
Director of Meme Marketing & Cultural Relevance @Agüita De Limón
Mexico City, MX
As the Director of Meme Marketing & Cultural Relevance at Agüita de Limon, a leading digital marketing agency in Latam, I spearhead innovative campaigns that leverage the power of meme culture to enhance brand visibility and cultural relevance in the digital landscape. In this role, I specialize in creating and executing comprehensive meme-based marketing strategies tailored to resonate with diverse audiences. By harnessing emerging internet trends, I effectively position brands within the vibrant Mexican digital environment, ensuring they connect authentically with consumers.Key Responsibilities-Develop and lead strategic marketing initiatives utilizing meme accounts to drive brand engagement and awareness-Collaborate with cross-functional teams to conceptualize and implement campaigns that range from small-scale to large-scale operations-Analyze market trends and audience insights to create culturally relevant content that amplifies brand messaging-Measure and report on campaign performance, making data-driven adjustments to optimize results.Achievements-Successfully launched multiple high-impact campaigns, significantly increasing brand presence and consumer connection-Fostered a unique approach to brand storytelling through the integration of humor and cultural insights, enhancing overall brand value-Some of the brands that have worked with us: Bacardí, Miniso, Duo Lingo, Oreo, HBO/Max, Motorola, Universal, among others. This role allows me to blend creativity with strategic thinking, making a meaningful impact on how brands engage with and captivate their audiences in an ever-evolving digital landscape.
EDUCATION
University of Edinburgh Business School
Msc Innovation and Entrepreneurship
Corvinus University of Budapest
Exchange Program in the PIM (Program of International Management), Business Administration and Management, General
Instituto Tecnológico Autónomo de México
Dual Bachelor’s Degree, Business Administration and International Relations
SKILLS
ABOUT ROBERTO AMIEVA KOBEH
Dynamic and innovative business professional with a Master\'s degree from the University of Edinburgh and over a decade of diverse experience across marketing, entrepreneurship, and leadership roles. Currently serving as the Director of Meme Marketing & Cultural Relevance at Agüita de Limón, one of Latin America\'s premier digital marketing agencies, I lead cutting-edge campaigns that harness meme culture to drive brand visibility and cultural resonance in the digital space. My work blends creativity with strategy, using internet trends to engage diverse audiences and create authentic brand connections.Prior to this, I spearheaded marketing for a multinational enterprise, successfully launched and sold a digital-based startup, and excelled as a Senior Account Supervisor at a leading Latin American digital agency. My ability to adapt in fast-paced, ever-changing environments, paired with a deep understanding of market trends, has consistently led to impactful results. With a passion for cross-cultural communication, I speak three languages and have traveled to over sixty countries, continuously expanding my global perspective and market insights. Through each role, I have demonstrated strong leadership, collaboration, and a commitment to driving meaningful, culturally relevant engagement.
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