Rob Murphy
Chief Marketing Officer at Impel
- Role
- Chief Marketing Officer at Impel
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Rob Murphy
Business and marketing leader who has been an integral member of exceptional management teams that have secured venture and PE funding, launched new businesses, grown customer bases and revenues, scaled organizations and capabilities, and successfully sold three companies. Broad set of marketing, branding, strategy, product, operations and executive management experience.Specialties: Marketing, Branding, Business Strategy, Innovation, AI, Product Development, Digital Media, eCommerce, Mobile, CRM, Customer Experience, Operations
Experience
Chief Marketing Officer
Sep 2018 — Present · Boston, MA, US
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, Impel has delivered 40 billion shopper interactions, influencing more than $10 billion in Sales and Service revenue across 51 countries.
Education
University of Rochester - Simon Business School
MBA, Operations Management & Finance
Cornell University
BS, Operations Research & Industrial Engineering
1985 — 1989
Skills
- Market Research
- Business Development
- Online Marketing
- Business Process Re-Engineering
- Digital Marketing
- Lead Generation
- Advertising
- Competitive Analysis
- Customer Experience
- Start-Ups
- Marketing Strategy
- Strategic Partnerships
- Brand Development
- New Business Development
- Mobile Devices
- Crm
- Analytics
- Business Strategy
- Digital Media
- Integrated Marketing
- Entrepreneurship
- Retail
- Direct Marketing
- Mobile Marketing
- Online Advertising
- Strategy
- E-Commerce
- Marketing
- Email Marketing
- Customer Relationship Management (Crm)
- Forecasting
- Leadership
- Digital Strategy
- Product Management
- Management
- Strategic Planning
- Product Marketing
- Product Development
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