Robert Sorenson

About Robert Sorenson

Customer and digital analytics and insights including enterprise platform management (including data collection) for Adobe Analytics, Adobe Target(personalization, testing, profile scripts), Adobe Launch, GA/GTM, and ObservePoint• Experience using tag debugging software, Tableau, Alteryx, Microsoft Power BI, Google Looker Studio,AWS, and Jira (agile)• Localized AI fine tuning and training data set construction experience using Ollama, PyTorch, Unsloth,Lamda Labs and distilled large language models (LLMs)• Experience with global teams in Europe and India• Former product management experience at Adobe (Adobe Analytics) and other Martech software vendors• Annual TE Connectivity marketing award recipient in 2022, 2023 and 2024 for COE analytics and 5 SpotBonus Awards from business units in last 3 years• Dual USA and EU/Poland Citizenship with work experience in Australia (Australian 457 Work Visa)• Participated in 2022 Cycling World Championships, Italy. US Nationals 6th place 2024.

Experience

1. Manager Data and Insights

   TE Connectivity

   Jan 2022 — Present · Park City, UT, US

   3X Consecutive Winner TE Marketing Award for Data Analytics including 5 Spot Bonus Awards from Business Units in last 3 years• Managing Global Adobe Analytics and Target Platform within a COE (Global, B2C eCommerce, B2BeCommerce) from Data Collection to Analytics (Admin Console, Workspace, Data Warehouse, Launch, ReportBuilder, Report API, Data Feeds, etc.)• Manage multiple digital analytics feeds into AWS data lake and the SMA martech stack (Eloqua lead scoringmodels and SFDC) including conversions feed for Google Ads• Use Jira to manage and track analytics requirements (agile SDLC – requirements, enhancements, defects, UAT) interacting with web product owners, development, release and testing resource teams in the US and India.• ObservePoint Tag Auditing Software (automated regression testing/auditing of analytics tags)• Tag Debugging Software for GTM and Adobe (debugging and UAT)• Alteryx (Data workflows between digital data and AWS for online/offline data analysis and MQL scoring),• SQL, Tableau and SFDC• Localized AI fine tuning and training data set construction experience using Ollama, PyTorch, Unsloth, Lamda Labs and distilled large language models (LLMs) for product search use cases• Produce best practice digital analytics reports and digital marketing effectiveness measurement strategies for all global business units (Europe, China, and India)

Education

• California State University, Chico

  BS Science, International Business

Skills

• Product Development
• R
• Web Analytics
• Digial Media
• Enterprise Software
• Marketing
• Integrated Marketing
• Mobile Devices
• Online Advertising
• Online Marketing Analysis
• Omniture
• Salesforce.com
• Mobile Marketing
• Sem
• Scrum
• Multi-Channel Marketing
• Demand Generation
• Big Data
• Comscore
• Product Management
• Cloud Computing
• Competitive Analysis
• Start-Ups
• Analytics
• Game Theory
• Google Analytics
• Go-to-Market Strategy
• Product Marketing
• Product Launch
• Segmentation
• Online Marketing
• Crm
• Saas
• Email Marketing
• Mobile Applications
• SEO
• Digital Marketing
• Marketing Automation
• Lead Generation
• Strategic Partnerships