Robert Morand
Executive Vice President, General Manager @Gwp Brand Engineering
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WORK HISTORY
Executive Vice President, General Manager @Gwp Brand Engineering
CA
We’re brand stewards. For the last twenty years we’ve been busy creating, launching and rejuvenating brands that have gone on to generate significant business value for their owners. We’ve achieved this by engineering results-oriented strategies and communications that reinforce the core attributes of the brands entrusted to us. Brand Positioning - Product Naming - Brand Portfolio Architecture - Brand Audits - Employee Brand - Corporate Social Responsibility - Marketing Communications - Brand Campaigns - B to B Marketing - Launch Programs
ABOUT ROBERT MORAND
PROFILE An accomplished marketing communications leader with an entrepreneurial flair that builds brands, drives sales, motivates agency personnel and excites Clients. Robert\'s proven strategic smarts along with his client and agency leadership abilities command results. Robert has held progressively challenging roles in the Canadian advertising communications industry for the past 30 years – currently Executive Vice-President, General Manager at GWP Brand Engineering in Toronto. Previous role; President of MacLaren Momentum - lead a top-ten market within the Momentum Worldwide network in Toronto with a team of 60 staff achieving double digit growth annually. HIGHLIGHTS / SKILL SET - A results driven management style that balances the need for a motivated agency and strong Client relationships - Has successfully restructured agencies through periods of growth and downsizing - Proven abilities to secure, build and maintain business - Frequently dropped in to solve agency problem situations or pull Clients out of the fire - Impressive cost and revenue financial management - Strategic abilities to solve any brand marketing communications challenge - Instincts to breed, create and sell great strategy and creative - Extensive integrated marketing communications experience in virtually every consumer category - Shopper marketing area of expertise - He spearheads initiatives that build Client’s business - Under his leadership he continues to win numerous industry awards - Loves coming to work everyday Specialties: Executive Leadership in the Advertising Communications Industry. New Business Development and Client Management. Strategic Planning, Brand Positioning, Marketing & Communications Planning, Experiential Marketing, Shopper Marketing and Retail Activation, B to B
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