Robert Ochoa

Artist Relations Manager Experiential Marketing @Ernie Ball Music Man

San Luis Obispo, CA, US

Combining a passion for creativity with brand awareness, determined work ethic, and project managing skills. The array of specialized skill sets possessed work seamlessly in conjunction with the ability to problem-solve, adapt and prioritize successful content and experiences.As an Artist Rep, communication skills are utilizing to create mutual working relationships with thousands of world touring artists and creatives. Organizing marketing campaigns with said artists and influencers, coordinating artist signings and content creation at events, concerts, and festivals, while providing logistics and transactions for goods.Content creation on-site and the road.As a one-person team, daily digestible behind the scenes and performance video and photo content was created, edited, uploaded, and posted for social media. Campaigns built around the specialized skill sets led to consistent digital brand experience leading millions of eyes to the brand\'s social media and website. Live event photography, generating fresh on the spot edited photos for blog recaps of marketing events. Assisting in video production for new product launches with a team, and interviewing/demonstrating new products to the general public on camera.Experiential Marketing creating unique experiences. Customized planning and execution of branded trade shows/ festival experiences including tailored email acquisition, interactive product kiosks, and gamification for product giveaway and prizing. Full assembly and lead on a branded mobile staging.Proven by results,from working remote while touring or in the office, pre-production, event planning, creating unique marketing experiences in both the physical and digital world, the goals and tasks at hand are achieved no matter the environment or location. Highlights: NAMM 20••••20, Vans Warped Tour 20••••19, Ohana Music Festival, Austin City Limits, Punk Rock Bowling, Tropicalia, Ernie Ball: All Access, Ernie Ball: Follow Friday