Robert Gagliano

Experience

1. Senior Campaign Manager

   Salesforce

   Feb 2022 — Present

   The Campaign Manager leads the Campaign Delivery team, part of Salesforce Marketing Cloud Services, carrying out email campaigns, developing and enforcing processes, and helping clients unlock their potential by strategically leveraging marketing and operational data to set and achieve goals. A CM negotiates client deadlines based on team bandwidth, helps delegate work appropriately and sets realistic expectations to ensure the program’s success. This role serves as the primary point of client interaction and escalation, as well as responsible for all non-technical communication and accountable for timeliness and consistency of all campaigns performed. Campaign Managers are responsible for helping clients drive operational efficiency, evolve and scale their marketing programs, and reduce speed to market—all while maintaining accuracy. Primary responsibilities include oversight of production process for email campaigns and triggers, including: • Main point of contact/liaison for client stakeholders, including communication with client and internal team/partners to ensure alignment on deliverables • Partners with account leadership to structure Campaign Operation resources • Provide project status updates/recaps to key partners (e.g, status reports, weekly calls) • Review assets, links and audience details to ensure they align to client calendar and brand guidelines • Determine and communicate asset, proofing, and approval deadlines to partners • Test emails for accuracy, tracking, and functionality • Ensure adherence to workflow and deadlines, including change management, throughout process as needed • Secure final approval of email and audience via customer sign-off • Confirm scheduling and final deployment of all email campaigns