Robert Meyer Freeman
- Role
- Senior Manager of Marketing Analytics at Hagerty
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Robert Meyer Freeman
I have a passion for data science and analytics and have the privilege to exercise that…
Experience
Senior Manager of Marketing Analytics
Jun 2023 — Present
Head of Marketing Analytics- Provide actionable insights and a clear point of view on marketing and media performance to executive leaders and the marketing and media teams- Work with internal and external resources to develop tools and insights regarding media mix modeling, campaign optimization, and testing strategies as it pertains to advertising investment effectiveness and ROI- Service major marketing reporting initiatives through scaled automation- Create and manage machine learning model to inform marketing strategy decisions- Technical lead on Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market analysis- Create and manage automated sales funnel abandonment audiences for retargeting to increase close rates using Adobe Analytics, R, and SFMC- Centralize and maintain marketing campaign and media data from disparate platforms into a centralized database- Lead analyst for MTA implementation, reporting, and ongoing QA- Develop marketing performance forecast models leveraging time series analysis and other statistical test/control methods- Create and maintain centralized analysis of KPIs across key business pillars for daily executive KPI email report and monthly board report-Execute and maintain weather analysis to track impact on business performance-Manage audiences for digital activation efforts, and develop and manage manual SFMC journeys using Adobe Analytics data within R- Technical lead on retention tracking and improvement initiatives - Manage ongoing API connections for Facebook, YouTube, iSpot.TV, and Khoros- Tools used: R, Python, SQL (SSMS, Redshift, Redash, Snowflake), Excel, Tableau, Adobe Analytics, Google Ads, LinkedIn Ads, Adobe Ad Cloud DSP, Facebook Ads, Facebook Marketing API, Microsoft Ads, Salesforce Marketing Cloud, Datorama, Snowflake, Nielsen Attribution (MTA), Similar Web, Khoros, Khoros API, Qualtrics, YouTube Analytics, Google Data Studio, iSpot.tv API.
Education
University of Notre Dame - Mendoza College of Business
Master of Business Administration - MBA, Business Analytics and Marketing
2017 — 2019
Benedictine College
Bachelor of Arts - BA, Economics
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