Robert Liff

About Robert Liff

My passion lies in healthcare sales leadership to inspire and develop front-line teams to promote healthcare products that provide surgical and therapeutic interventions, address disease and create wellness. I deliver cutting edge, innovative solutions in a dynamic industry and use my expertise to help patients improve and colleagues succeed. In addition, I have demonstrated success in developing, coaching and training high performance teams to extraordinary heights. Recognized as a Top Performer and Multiple Award Winner (including three President\'s Club Awards), I consistently achieve and exceed sales objectives through focusing on new business opportunities, product sales and account conversions. In addition, I secure significant customer partnerships and achieve a high customer retention rate by developing and implementing effective strategies, providing value to accounts, outstanding service, timely communication and effective follow through.I develop and nurture collaborative and consultative relationships with business leaders, physicians, hospital administration and other key decision makers from the beginning of the business cycle through installation of products, services and support systems. This entails differentiating product offerings, providing complex business reviews, presenting proposals and negotiating pricing. My talent for establishing and maintaining positive partnerships and alliances, serves to facilitate product visibility, ensure customer satisfaction and generate long-term profitability. With a solid understanding of distributor, vendor and hospital supply chain management, I easily navigate the hospital system and build consultative relationships with clinicians, supply chain partners and end users, Distribution and GPO partners.

Experience

1. Area Sales Director-glaucoma West

   Glaukos Corporation

   Oct 2022 — Present · US

Education

• University of Arizona

  BA, Political Science

  1995 — 1997

Skills

• Key Account Relationship Building
• Team Management
• Territory Management
• Selling
• Lead Change
• Pharmaceutical Industry
• Sales Force Development
• Medical
• Team Leadership
• Account Management
• Managed Care
• Sales Presentations
• Medicine
• Strategic Influence
• Product Launch
• Leadership
• Medical Devices
• Clinical Research
• Operating
• Hospital Sales
• Kol Development
• Sales Operations
• Building High Performance Sales Teams
• Sales Management
• Market Development
• Ophthalmology
• Customer Satisfaction
• Medica
• Allergy
• Negotiation
• Operating Room
• Management
• Surgery
• Healthcare
• Healthcare Industry
• Sales Management Coaching
• Sales Effectiveness
• Surgeons
• Consultative Sales Management
• Operating Room Sales