Rob Harding

About Rob Harding

A results-oriented marketing professional with a passion for marketing/project management and developing innovative marketing strategies and executing programs while focusing on ROI. Expertise in consumer-focused marketing (retail/merchandising, channel marketing, brand development, marketing communications, direct response, promotions, and online marketing) in highly competitive business environments. Proven ability to adapt to change and excel in varied business environments ranging from small to large corporations; finance, communications, technology and online retail.Specialties: Marketing Communications, Retail/Merchandising, Partner/Channel Marketing, Partner Account Management, Project Management, Acquisition and Loyalty Marketing, Brand Marketing, Offline and Online Creative Strategy, Affiliate and Comparative Shopping Engine Online Marketing, Marketing Strategy Development, ROI Measurement, Planning, Consumer Insights, Direct Marketing, Business Development, Contract Negotiation, Internet, Financial, Airline, Online Retail, and Wireless Industry experience

Experience

1. Lead Marketing Manager

   Cricket Wireless

   Feb 2017 — Present · GE

   Senior Project Manager – Merchandising/Marcom (2013 – Present)Oversee all merchandising solutions, ideation and implementation, and operations for fleet of retail stores; manage budget, forecasting, inventory, fulfillment, and planogram system. Direct creative execution for merchandising and printed materials. Liaise with internal and external stakeholders; collaborate with and manage creative agency relationships.• Serve as project manager (subject matter expert) on new core and flagship stores; seamlessly translate brand vision and align merchandising with overall marketing and planogram strategies. •Received 2nd AT & T Key Contributor Award in 2014; selected as 1 of 2 top performers in the Retail Marketing department.•Conduct site visits and develop merchandising solutions to ensure compliance and promotion of AT & T brand. Senior Project Manager – Marketing Communications (2010 – 2013)Responsible for entire project lifecycle for printed solutions (POP) and marketing communications. Established collaborative partnerships with internal and external creative agencies. Lead project manager for creation of all in-store print materials, including counter mats, printable banners, PDFs, brochures, etc, for both domestic and international markets (including translations). •Developed and implemented on-brand messaging for AT & T stores. Led creative management from start to finish for all customer-facing materials, including all retail environmental (POP, POS, and Navigation) for every retail touch-point, and dimensional displays.•Selected for AT & T Key Contributor Award (2012) – recognized as 1 of 2 top performers in the Retail Marketing department. •Directed messaging for multiple product lines, including: AT & T Mobility, AT & T U-verse, Digital Life, and phone accessories.

Education

• Kansas State University

  Bachlor of Science Business Administration, Management and Accounting

Skills

• Consumer Marketing
• Marketing Communications Planning
• Online Marketing
• Channel Account Management
• Business Development
• Partnership Marketing
• Team Leadership
• Integrated Marketing
• Accounting
• Account Management
• Channel Relationship Management
• Merchandising
• Affiliate Marketing
• Marketing Strategy
• Email Marketing
• Project Management
• Visual Merchandising
• Retail Marketing
• Field Marketing
• Integrated Marketing Communications Planning
• Inventory Management
• Financial Analysis