Robert Michaelson
Senior Digital Video Manager at NBCUniversal
- Role
- Senior Digital Video Manager at NBCUniversal
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Robert Michaelson
I\'m a high-energy digital creator and strategist that specializes in creating engaging…
Experience
Senior Digital Video Manager
Oct 2023 — Present
Lead NBCU Local markets and national teams in evolving social video content strategy while providing training that drastically increased views and audience engagement.•Played a lead role in growing social video views by 212% and engagement by 104% across NBCU Local markets through strategic social initiatives and coaching.•Leader in redesigning the entire social video workflow and strategy for NBCU Local markets.•Consult and collaborate with marketing, sales and leadership teams on social media content strategy.•Analyze data and trends in social video to provide updated directives to markets.•Mentor dozens of creators in designing their personal content strategies while providing editing coaching and feedback.•Collaborate and consult on production of multiplatform video series and campaigns to grow monetization across platforms.
Education
Franklin Pierce University
Bachelor of Arts
2006 — 2010
Skills
- Journalism
- Storytelling
- News Writing
- New Media
- Video
- Breaking News
- Newspapers
- Broadcast Journalism
- Video Editing
- Newspaper
- Final Cut Pro
- Videography
- Broadcast Television
- Avid
- Broadcast
- Website Management
- Inbound Marketing
- Social Media
- Editing
- Video Production
- Writing
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