Rob Keenan

About Rob Keenan

By constantly innovating, I transform media companies into industry-leading B2B competitors through both digital and marketing strategies. To drive revenues, I integrate business models, leverage data-driven analytics and harness the power of authentic content to link products, brands and services across digital channels. My teams have launched more than 50 web communities and elevated media companies into digital powerhouses by combining technology, content and audience strategies while focusing on the customer experience. I infuse my passion for crafting cohesive marketing campaigns and launching digital products and services into my teams. My success is based on empowering people to always be thinking about creating value. We combine trends with seamless execution to drive lead generation, customer acquisitions and - most importantly - engagement.

Experience

1. SVP and Practice Lead

   Outsell, Inc

   Jan 2026 — Present · Wayne, NJ, US

   Joined the Outsell, Inc. team as the VP and Practice Lead for BtoB Marketing, Media and Events in January 2026. In this role, I will be working with C-level BtoB executives on strategy, business planning market sizing, custom research and more.

Education

• University of Scranton

  Bachelor of Arts - BA, Communication and Media Studies

Skills

• Blogging
• Lead Generation
• Newsletters
• Social Media
• Web Content
• Press Releases
• Digital Media
• Online Advertising
• Digital Strategy
• Emedia
• Cms
• Online Publishing
• Salesforce.com
• Journalism
• Publishing
• Email Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Strategic Partnerships
• Audience Development
• Content Management
• Technology Journalism
• Online Marketing
• Content Development
• Omniture
• Publications
• Interactive Marketing
• Creative Direction
• Strategy
• Custom Publishing
• Social Media Marketing
• E-Business
• B2b Marketing
• Editorial
• Salesforce.com Administration
• Editing
• Content Management Systems
• Digital Marketing
• Content Strategy