Robert Spangler

About Robert Spangler

As an accomplished, innovative Marketing Director / Business Technologist with extensive experience leading initiatives from concept through delivery, I achieve results with cost-effective strategies that work. I have more than 20 years of progressive leadership experience in the areas of brand marketing and product development, including over 21 years of hands-on experience with business analytics and complex data analysis, SEO, and web/business technologies. I also hold two United States patents in Social Media marketing technologies. Some of my strengths include- A track record of exceeding organizational targets for traditional and online marketing campaigns- Expertise in developing analytic marketing methodology to establish correlations and probability, reduce costs and increase yield on campaigns- Proven web programming and architecture strategies that generate buzz for online brands and drive lead generation- An established record of successfully designing and implementing complete business/technology systems in nonprofit and for-profit organizations- Recognition in publications such as The Washington Post as a marketing/technology expert- Experience lecturing on brand development / marketing technology issues domestically and abroad.Specialties: B2B and B2C Marketing, Cybersecurity, Business Technologies, Analytics & Data Analysis, Brand Development and Management, Internet Development and Marketing, Strategic Development, International Business

Experience

1. CEO Owner

   Avtia, Llc

   Jan 1999 — Present · Jesey City, NJ, US

   Avtia LLC is a dynamic consulting company providing business solutions, IT strategy, website programming and web/email hosting. As the CEO/Owner, I am an award-winning senior technologist with more than 16 years of experience developing and executing forward-thinking national and international business technology projects, infrastructure and strategies that have consistently increased brand recognition, sales revenue and profitability. I have a unique expertise in conceptualizing innovative ideas, developing a network of strategic partners and delivering results through creative technology/social media/marketing to effectively identify and connect with new audiences. Since opening in I\'ve worked with over 100 organizations worldwide to help implement everything from websites reaching over 1 million unique visitors monthly to CRM, AMS and accounting packages in major nonprofit Associations.

Education

• Massachusetts Institute of Technology

  Cybersecurity

• Walden University

  Doctor of Business Administration (Specialization in Marketing), Marketing, Social Media, and Business Optimization

• Centenary University

  MBA, Marketing, Communications, Business Administration

• Centenary University

  BSBA, Marketing, Communications, Business Administration

Skills

• Web Marketing
• Copywriting
• Event Management
• Digital Strategy
• Nonprofits
• Leadership
• Market Planning
• Market Research
• Ppc
• Strategic Partnerships
• Marketing Management
• Online Marketing
• Email Marketing
• Account Management
• Social Media
• Brand Development
• Mobile Marketing
• Strategy
• E-Commerce
• Non-Profits
• New Business Development
• Management
• SEO
• Marketing
• Strategic Planning
• Sem
• Business Development
• Digital Marketing
• B2b
• Direct Marketing
• Media Planning
• Team Management
• Advertising
• Product Marketing
• Social Networking
• Social Media Marketing
• Online Advertising
• Lead Generation
• Public Relations
• Brand Management