Jay Moore

About Jay Moore

I lead strategy and product programs where growth, unit economics, and customer experience intersect. My focus is capital-efficient decision making: using KPI frameworks, experimentation, and clear executive narratives to turn ambiguity into priorities and shipped outcomes.Most recently, I own strategy and roadmap for a branded Pay-by-Bank / ACH tender at Circle K, now supporting $600M+ in gross tender volume. I partner daily across product, design, data/analytics, finance, marketing, and IT to improve customer journeys, drive adoption, and align investment to measurable impact.I’m targeting Strategy & Operations / Strategy / Product Strategy roles in Sweden, Finland, Denmark, or Norway, and will require employer-sponsored work permit + family relocation.

Experience

1. Senior Manager, B2c Payment Strategy

   Circle K

   Nov 2022 — Present · Charlotte, NC, US

   Lead strategy and roadmap for branded Pay-by-Bank/ACH tender with $600M+ gross tender volume; align Product, Design, Analytics, Finance, Marketing, and IT around quarterly priorities and measurable outcomes.• Grow adoption through journey-level improvements (onboarding, lifecycle, value exchange) and structured experimentation; improved active membership +30% YoY.• Build executive-ready value cases and decision memos (options, tradeoffs, ROI assumptions, instrumentation) to accelerate alignment and resourcing.

Education

• University of North Carolina at Charlotte

  Theatre, Theatre/Theater

  2006 — 2010