Robert Innis
Brand Strategy | Ex Athletic Brewing, Nestle, Kraft Heinz, USATF | Marathon Runner
- Role
- Brand Marketing at CVS Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Robert Innis
I am an experienced Brand Marketer with a dedication to bridging consumer insights with brand strategy. Following the completion of my MBA, I refined my analytical and general management skills by applying by analyzing the brand health of multimillion-dollar brands, leading to the development and execution of robust commercial plans resulting in double-digit growth. At Kraft Heinz, I spearheaded innovation efforts, contributing an incremental $15 million in value in 2019.Prior to pursuing my MBA at the University of Pittsburgh, I served as the leader of the retail merchandising team at USA Track & Field, where I optimized operations and orchestrated marketing campaigns with Olympic athletes. Notably, in 2014, I delivered an experiential retail activation during the World Junior Championships in Eugene, Oregon, which drove 20% of our annual revenue within a 2.5-week period.My genuine passion lies in establishing connections between brands and consumers through the formulation of effective communication and commercial strategies.Outside of work, I am deeply passionate about running, run crew culture, empowering communities of color, and supporting small businesses.I thrive on love creating new connections and welcome the opportunity to connect further at r•••••••@gmail.com.
Experience
Brand Marketing
Nov 2024 — Present · Woonsocket, RI, US
Brand Marketing for Store Brands/Private Label in the beauty and personal care categories, along with creating engagement strategies with Health Care Professionals.
Education
East Stroudsburg University of Pennsylvania
B.S., Sports Management
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration (M.B.A.), Marketing, Strategy
2016 — 2018
Skills
- Customer Service
- Marketing
- Microsoft Excel
- Operations Management
- Marketing Strategy
- Google Analytics
- Merchandise Planning
- Event Planning
- Social Media
- Affiliate Marketing
- Digital Media
- Inventory Management
- Wordpress
- Event Management
- Microsoft Office
- Sales
- Email Marketing
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