Robert Horkman
Amazon & D2C Growth | CRO, A/B Testing, UX & Accessibility Governance | IME Honors Marketing
- Role
- Associate Ecommerce Manager at Robert Bosch Tool Corporation NA
- Location
- Elgin, IL, US
- LinkedIn followers
- 500 followers
About Robert Horkman
Digital marketing and e-commerce professional with enterprise-scale experience driving D2C and Amazon growth through CRO, A/B testing, and UX governance. Owned conversion optimization initiatives delivering 40% lift, 5× YoY D2C growth, and ~$2M in annual Amazon revenue across brands. Trusted cross-functional operator bridging marketing, finance, and operations.
Experience
Associate Ecommerce Manager
Robert Bosch Tool Corporation NA
Jun 2024 — Present · Mount Prospect, IL, US
Owned D2C UX and merchandising strategy, deploying a guided selling experience that increased conversion rates by 40% and unlocked actionable purchase-intent insights- Built and executed an A/B testing roadmap across on-site merchandising, driving 10% PDP traffic growth and 5× YoY D2C revenue increase- Improved customer service portals (repair, registration) through UX and workflow optimization, increasing CSAT by 25%- Operationalized Amazon 3P processes across finance, logistics, and back-office teams, supporting ~$2M in annual marketplace revenue- Launched Bosch’s first social commerce pilot, defining foundational workflows for future marketplace expansion- Owned accessibility governance across all digital properties, resolving 100% of critical WCAG 2.1 AA issues and reducing compliance risk
Education
DePaul University
Bachelor of Science - BS, Marketing
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