Robert Herbst
Research Director @9thwonder Agency
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WORK HISTORY
Research Director @9thwonder Agency
Houston, TX, US
9thWonder is a strategic marketing, media and idea company. We see the wonder in the products and services we use every day. While they may fade into the backdrop of our daily lives we recognize their significance. We unearth the compelling difference. Then bring it to life in a way that elevates the brand from commodity to remind us all of its importance.As Research Director, I manage and direct all primary and secondary research projects on behalf of agency clients, internal teams, specialized services divisions and business development team • Oversee the design and implementation of primary market research studies including supplier selection, study design, project management and summary/ presentation of research findings • Compile, analyze and synthesizes secondary and syndicated research data to drive category and consumer insights • Provide expertise in matters of research techniques, methodology, and procedures • Assure quality of research projects with focus on actionable insights • Review and evaluate new and existing research resources in terms of quality, cost, methodology and overall appropriateness • Manage and optimize portfolio of secondary and syndicated research tools and procure new services as appropriate.REPRESENTATIVE CLIENTS & PROJECTS: Advance Auto Parts • Association of Small Business Development Centers • Breeder\'s Choice Pet Foods • Clockwork Home Services • ConAgra Foods • ConocoPhillips • Direct Energy • DriveTime Automotive • Everest • Gulf Coast Business Council • Home Warranty of America • Honda Powersports • Houston Baptist University • Massage Heights • Mattress Firm • Michigan Economic Development Corporation • Mission Foods • MONI Smart Security • Motiva • Natrol • Noble Iron Inc. • PetroCom • Pinnacle Foods Group (Aunt Jemima & Hungry Man) • PlayCore • Popeyes • PreCash, Inc. • The Aldridge Company • Stage Stores • SunShare • Toyota Motor Corporation • VERT Investment Group • Waste Management • Windstream Communications.
EDUCATION
Emerson College
B.S., Communications/ Advertising
Kopernikus-Oberschule
Abitur
ABOUT ROBERT HERBST
As a seasoned expert / consultant in the dynamic field of market research, I help marketing agencies and companies in Europe and the U.S. draw actionable insights from market research initiatives that drive growth, transformation, and success by managing the entire research process, from study design to data analysis. CAREER HIGHLIGHTS: Over 25 years of experience in the market research industry, specializing in both U.S. and international markets. Operate independent market research consultancy with focus on implementing market research and insights projects in U.S. and Europe. Expertise in serving mid-sized U.S-based / international marketing agencies by providing outsourced market research solutions. Built and managed the research & insights functions of several U.S. marketing agencies, serving diverse client base ranging from start-ups to Fortune 100 companies across myriad B2B and B2C categories / industries. Worked in various job functions, including account management, media, and business development at U.S. and European-based advertising and marketing agencies. EXPERTISE: Throughout my career, I have gained: Expert knowledge in areas of qualitative and quantitative research methods. Deep expertise in B2B and B2C research. Access and connections to a vast network of qualitative and quantitative data collection partners and specialized vendors in the U.S. market and internationally. Extensive experience conducting studies with challenging and hard to reach target groups such as senior-level executives, medical professionals, entrepreneurs, high-net-worth individuals, etc. Solid understanding of the intricacies of international research initiatives. WHAT I OFFER: I provide comprehensive research solutions tailored to the unique needs of each client. Assist with the design and implementation of market research initiatives with a particular focus on the U.S. market. Provide on-going or project-based support to companies and agencies who lack an internal research department / insights-function. Help European businesses gain comprehensive understanding of US markets, categories, and consumers.
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