Bob Gibson

Chief Digital Officer @IQPC

Tampa, FL, US
EMAILS
r••••••••@iqpc.com
MOBILE NUMBERS
+17•••••••74

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WORK HISTORY

May 2015 — Present

Chief Digital Officer @IQPC

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Tampa/St. Petersburg, FL, US

EDUCATION

1996 — 2000

The College of New Jersey

BFA, Graphic Design, Interactive MultiMedia Development

2019

MIT Sloan School of Management

Mastering Design Thinking Executive Program, Design Thinking

SKILLS

SqlWeb DevelopmentSEOSocial Media MarketingJavascriptHtml 5CmsOnline Lead GenerationDigital MediaGoogle AnalyticsPpcAnalyticsColdfusionMarketingXmlOnline MarketingWeb DesignLead GenerationGoogle AppsAmazon Web Services (Aws)StrategyE-CommerceContent ManagementDoubleclickDigital MarketingManagementTeam BuildingUser ExperienceContent StrategyHtmlWeb Project ManagementContent MarketingProject ManagementPhpDigital StrategyWordpressJquery UISemPublishingGoogle Adwords

ABOUT BOB GIBSON

As a digital thought leader, Robert is well versed in managing and producing healthy digital products in a global environment. His experience ranges from well thought out marketing-oriented user interfacing architecture to highly available and dependable application development in both desktop and mobile environments. Robert understands that it is not only important to be innovative, but how you measure the success of your innovation that allows you to stand out from the competition.Achievements:Presented on Lead Enquiry Channels and Conversion Accuracy within an online application at the Annual Marketing Directors meeting in London 2 years in row. Received highest overall impact achievement award from CMO.Founding partner in developing, Start Up Platform, e-BIM Publishing (CF) application, later acquired by IQPC. Robert is still managing this successful global digital asset which currently supports 18 global industries over 80 topic areas and over 900K active members. Through innovative thought leadership, this portal serves as a lead generation tool, a sounding board for sponsorship opportunities via an accessible broad community, in addition to an overall membership repository to increase exposure to industry related events, online events and webinar opportunities.Manages Flag ship eCommerce application EMS (Event Management System).net application team, future production & continued maintenance of over 1200 eCommerce event websites globally in 10 languages and that support online payments in 5 different currencies. Efficiently streamlined EMS development and deployment workflow by updating new version control processes, migrated to AWS (SAAS) development environments and automated deployment processes to limit risk.Created an online event e-learning platform and corresponding workflow process to leverage new revenue opportunities that have successfully grown year on year.

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