Robert Faeth

About Robert Faeth

With over 10 years of experience in product marketing and business development, I am a strategic and creative leader who drives growth and innovation for the world\'s best companies. As a Sr. Product Marketing Manager, I define and lead comprehensive marketing strategies, including customer segmentation, product positioning, messaging, and go-to-market plans for new and existing products.I am also skilled in competitive intelligence, customer personas, analytical thinking, and project management. I have an MBA, a PMP certification, and a CIP level 3 credential from SCIP. I have successfully launched and marketed products and solutions in various industries, such as high-tech, printing, publishing, and media. My passion is to create and deliver value for customers, partners, and stakeholders, and to help others reach their goals.

Experience

1. Product Marketing and Relationship Manager

   Apple

   Jan 2023 — Present · Boise, ID, US

Education

• Stanford University Graduate School of Business

  Exec Education and Credential, Strategic Marketing Management Program

  2006

• Eastern Illinois University

  BA, Journalism, Politcal Science

• Keller Graduate School of Management of DeVry University

  MBA, Marketing

Skills

• Key Account Management
• Marketing Communications
• Competitive Analysis
• Business Development
• Go-to-Market Strategy
• Business Strategy
• Publishing
• Direct Sales
• Product Development
• Analysis
• B2b Marketing
• Product Launch
• Marketing Strategy
• Digital Printing
• Product Management
• Product Marketing
• Product Lifecycle Management
• Negotiation
• Marketing Management
• Campaign Development
• Account Management
• Marketing