Robert Bob Elias

About Robert Bob Elias

I\'m a seasoned strategic marketing professional with a track record of successfully leading high-impact performance media and growth marketing campaigns. With a deep-rooted passion for data-driven strategies, I\'ve consistently driven exceptional results through my work.Specialties: Performance Marketing, Growth Marketing, Leadership, Team Management, Digital Marketing, Paid Media, Customer Experience (CX), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Marketing Analytics, TeachingAs a leader, I\'ve honed my skills in team management, fostering an environment of collaboration, innovation, and continuous learning. I take pride in building and leading teams of dedicated marketing and analytics professionals, empowering them to reach their full potential.I am committed to staying at the forefront of industry trends and emerging technologies. With a strong foundation in data analysis, I\'ve leveraged this knowledge to make informed decisions that drive business growth and improve ROI.I hope to continue pushing the boundaries of what\'s possible in the marketing world while mentoring the next generation of marketing leaders. I\'m always open to connecting with like-minded professionals, so feel free to reach out if you\'d like to discuss marketing strategies, team leadership, or any other exciting opportunities.

Experience

1. Digital Marketing Consultant

   Crum & Forster

   Feb 2025 — Present · Morristown, NJ, US

   Advise and support Crum & Forster’s Marketing Team on a full spectrum of digital marketing initiatives, including SEO, landing page optimization, website accessibility, analytics, and paid media campaigns. Provide strategic guidance and hands-on execution to improve online visibility, enhance user experience, drive qualified traffic, and maximize campaign performance.

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  Bachelor of Science, Televesion, Radio and Film

  2002 — 2006

• Columbia Business School

  Master of Business Administration (MBA)

  2012 — 2014

Skills

• Lead Generation
• Customer Acquisition
• Direct Marketing
• Digital Media
• Advertising
• User Experience
• E-Commerce
• Marketing Strategy
• Marketing Communications
• Google Analytics
• Web Analytics
• Management
• Online Marketing
• Ppc
• Msn Adcenter
• Recruiting
• Pay Per Click (Ppc)
• Market Planning
• Social Media Marketing
• Online Advertising
• Marketing
• Competitive Analysis
• SEO
• Analytics
• Search Engine Optimization (SEO)
• Yahoo Search Marketing
• Web Marketing
• Team Management
• Mobile Marketing
• Omniture
• Online Lead Generation
• Interactive Marketing
• Corporate Communications
• Strategic Partnerships
• Email Marketing
• Digital Marketing
• Google Adwords
• Digital Strategy