Robert Elder

About Robert Elder

I work where strategy meets storytelling. I started in marketing, moved into film and television to learn how stories are really built, and came back with a sharper eye and a louder creative instinct.In production I learned how to move fast, think visually, collaborate with huge teams, and create work people feel. In marketing I learned how to shape a message, read an audience, and turn insight into something that earns attention. Now I use both worlds to create content that connects and performs.I write. I concept. I build narratives. I shape brand voices. I think in moments and messages. I care about the emotional spark and the measurable result. And I try to make the work feel human every time.If there is a story to tell or an idea to bring to life, I am in my element

Experience

1. Content Manager

   GumGum

   Sep 2025 — Present · Santa Monica, CA, US

   I lead the strategy and creation of content that defines how GumGum shows up in the market across contextual, video, CTV, and mindset driven solutions.Core Responsibilities• Shape and execute a unified content strategy that supports product marketing, brand storytelling, and demand generation• Build an always on content calendar that supports campaigns, launches, newsletters, and thought leadership• Write and produce content across email, website, paid media, social, and long form channels• Lead GumGum’s video first programs including the State of Mindset series and SME driven content• Translate complex data into clear narratives that help advertisers and agencies understand audience behavior• Partner with marketing, product, design, and sales teams to ensure message consistency and content performance• Create scalable frameworks and playbooks to streamline content productionSkillsContent StrategyCopywritingDigital MarketingVideo StrategyBrand StorytellingAdvertisingNarrative Development

Education

• Towson University

  Bachelor of Science (B.S.), Film/Cinema/Video Studies

  2007 — 2011

• Towson University

  Cinematography and Film/Video Production

Skills

• Social Media Marketing
• Film Direction
• Digital Copywriting
• Ppc
• Independent Film
• Branded Content Development
• Feature Films
• Content Strategy
• Film Production
• Mac
• Web Content Writing
• Salesforce.com
• Copywriting
• Marketing
• Branded Content
• Film
• Training
• Web Content Creation
• Google Adwords
• Content Management
• Sales
• SEO
• Content Development
• Google Analytics
• Branded Entertainment
• Television
• Wordpress
• Network Television
• Account Management
• Film Studies
• Content Marketing
• Lead Generation
• SEO Copywriting