Robert Gray
Senior Digital Marketing Specialist @Illumina
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WORK HISTORY
Senior Digital Marketing Specialist @Illumina
Senior digital marketing specialist for Illumina. Enacting the digital components our campaigns’ marketing programs. Giving tactical and strategic advice on the use of the various digital platforms at our disposal to the wider marketing function of our European operations. Some of my key skills and responsibilities include- Planning, implementing, and optimizing paid social media advertising and Google Ads campaigns, managing budgets and bids, and measuring ROI and KPIs- Designing and developing engaging and responsive websites and landing pages using HTML, CSS and Adobe Experience- Producing and hosting webinars and online events using ON24 and other platforms, and managing the registration, promotion, and follow-up processes- Editing video content for YouTube, Facebook, Instagram, and other channels- Developing and executing email marketing campaigns using Salesforce and designing attractive and effective emails- Collaborating with cross-functional teams and stakeholders, and providing tactical and strategic advice on the use of the various digital platforms and channelsAdobe analytics Web analytics Campaign analyticsPaid social media advertising Google adsPPCWeb designHTML ON24Webinar productionYouTube Salesforce / Account EngagementEmail designEmail campaignsContent production Canva
EDUCATION
Marketing Week Mini MBA with Mark Ritson
Mini MBA
Queen Mary's College, Basingstoke.
Chemistry, Psychology, Biology
Lord Wandsworth College
9 GCSEs
University of Sussex
Biochemistry
Marketing Week Mini MBA with Mark Ritson
Mini MBA
ABOUT ROBERT GRAY
A highly experienced marketing expert with a proven track record across many sectors…
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