Robert Dornbusch
AVP, B2B Digital Commerce | Leading digital transformation
- Role
- AVP, B2b Digital Commerce at Synchrony
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Robert Dornbusch
With over a decade and a half in the financial and insurance sectors, my expertise lies…
Experience
AVP, B2b Digital Commerce
Sep 2016 — Present · Cincinnati, OH, US
Launched a B2B website enabling stores to take retail credit card applications. Collaborated with designers to conduct user research and develop personas. Worked with stakeholders to ideate on features and create the product vision.Led quarterly planning sessions to identify and prioritize enhancements to web applications. Initiated the creation of an analytics dashboard to capture key performance indicators and drive decisions based on data.Developed and managed a robust backlog in Jira to capture foundational capabilities, new client rollouts, defects, technical debt, and product enhancements. Leveraged Agile methodologies to work cross-functionally with IT, marketing, UX, account executives, Legal, and Compliance. Planned and coordinated user acceptance testing.Maintained 11 iOS mobile apps enabling field sales managers to take credit card applications at store events.
Education
Miami University
Master of Arts
Kent State University
Master of Science
Kent State University
Master of Library & Information Science - MLIS
University of Cincinnati
Bachelor of Arts
Skills
- Mobile Devices
- Software Development Life Cycle (Sdlc)
- Information Management
- Process Improvement
- Adobe Digital Publishing Suite
- Document Management
- Project Management
- Change Management
- Content Management
- Uml
- Knowledge Management
- Digital Marketing
- Marketing Automation
- Gamification
- Strategy
- E-Commerce
- Information Architecture
- Product Management
- Sharepoint
- Agile & Waterfall Methodologies
- Xml
- Web 2.0
- Software Project Management
- User-Centered Design
- Web Analytics
- User Experience
- Sdlc
- Vendor Relationship Management
- Use Case
- Management
- Records Management
- Social Media Marketing
- Localization
- Requirements Gathering
- Usability Testing
- Visio
- User Interface Design
- Property & Casualty Insurance
- Program Management
- Innovation
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