Bobby Deraco

About Bobby Deraco

Robert “Bobby” Deraco is CEO of Synapse, a growth agency that specializes in high-performing go-to-market strategies. A strategic marketer with more than 25 years’ experience, Bobby and his team at Synapse have developed and guided successful strategic marketing programs for more than 550 companies in the advanced manufacturing, industrial technology, professional services, and consumer product industries, as well as for the private equity firms that own them. Bobby’s expertise shines in the areas of strategic marketing implementations, go-to-market (GTM) strategy, and digital transformation, maintaining personal involvement in client initiatives and relationships. A lifelong student of marketing and business building, his strategies have created more than $2B in new revenue for Synapse’s clients – along with more than 50 industry awards.Bobby’s interest in innovative entrepreneurship and leadership has evolved into a meaningful career helping people and businesses achieve their potential. He has been instrumental in guiding Synapse’s vision, developing the products, processes, and people that have propelled it to success. Beyond leading the team of professionals at Synapse, his proudest entrepreneurial achievement is being honored with a place on the Inc. 500 for growing Synapse into a nationally recognized marketing firm. He regularly speaks, writes, and advises on various areas of marketing, growth strategy, technology, AI, and leadership.

Experience

1. Chief Executive Officer

   Synapse

   Aug 2007 — Present · Lancaster, PA, US

   Synapse specializes in generating demand and leads for growing companies and brands. Our solutions are borne from two decades\' experience delivering more than marketing campaigns, brand strategies, websites, and technology integrations for businesses using business-to-business (B2B), multi-channel, DTC, and consumer (B2C) go-to-market strategies. Synapse approaches every client engagement with a collaborative and results-driven mindset. As a full-service brand and digital agency, we offer expert-level strategic marketing services, including branding, digital tech transformation, web technology & development, creative and content, and all facets of digital marketing. We have a long track of creating brands, websites and marketing strategies that deliver real results – not excuses.Synapse has specialized experience serving clients in advanced manufacturing, product, tech, and professional services industries. Our core focus is to serve brands that produce best-in-class products and solutions serving highly-competitive, niche, and complex markets with long and multi-threaded sales cycles. We do this by building marketing strategies that combine brand, content, communications, and technology to create systems that are scalable, measurable, and repeatable. Our framework and method, termed Synergy, produces outsized results efficiently, resulting in a favorable return on investment. Many clients report marketing ROI of 6-20x when working with Synapse. Synapse’s team of professionals serve clients nationwide from its headquarters in Lancaster, PA. We believe in Team Above Self, Standard of Excellence, Ingenuity, Building Trust, and Doing the Right Thing for Others. You can learn more about us at synapseresults.com - or engage with us to learn firsthand why we have been named one of the top B2B Digital Agencies in the US.

Education

• Penn State University

  Business Communications and Marketing

  1995 — 1998

Skills

• Print
• Business-to-Business (B2b)
• Leadership
• Marketing Communications
• Entrepreneurship
• Corporate Branding
• Online Marketing
• Interactive Marketing
• Graphic Design
• Account Management
• Direct Mail
• Digital Strategy
• Business Development
• Digital Marketing
• Crm
• Social Media
• Management
• Newsletters
• Selling
• Creative Direction
• Web Analytics
• Brand Development
• B2b
• Direct Marketing
• Marketing
• Strategy
• E-Commerce
• Web Marketing
• Mobile Marketing
• Online Advertising
• New Business Development
• Search Engine Optimization (SEO)
• B2b Marketing
• Social Networking
• Social Media Marketing
• Advertising
• Website Development
• Public Relations
• User Experience
• Marketing Strategy