Rob Deacon
Sales Operations & Enablement Director @Croft
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WORK HISTORY
Sales Operations & Enablement Director @Croft
GB
Leading the Sales & Sales Ops Enablement organisations for Croft. As part of the Senior Leadership Team, my role is focused on helping to create and execute Crofts\' ambitious strategy to maintain and grow its market-leading position within the UK\'s IT MSP, UCC, and business technology sectors.Initially headhunted to rebuild the IT MSP sales organisation before joining the Senior Leadership Team to deliver a programme of structured transformation across the wider sales, sales ops and marketing functions. Croft is a company delivering next-generation IT, Unified Communication & Managed Services to a range of clients in both the corporate mid-market and public sectors. Key areas of our business include business mobiles, business phone systems, business broadband, managed IT services, managed cyber security services, hosted telephony, contact centres and ICT Infrastructure. Our clients include Laurent Perrier, Matalan, Smith & Nephew, Hilton Hotels and Ted Baker.
EDUCATION
University of Gloucestershire
Electronics and Communications Engineering, Electrical, Electronics and Communications Engineering
SKILLS
ABOUT ROB DEACON
Outcome focused leader with a passion for business technology. Currently accountable for sales, sales enablement, process and tooling across Croft MSP\'s portfolio. Day to day I manage a team of highly skilled professionals including strategic planning assistance, digital transformation and coaching support through consultative engagement.Much of my career has been spent in business technology, SaaS, hosting, connectivity and both fully and co-managed services, two core lines of service I introduced which were pivotal in transforming that business from a traditional software seller and break/fix into a fully-fledged and successful ARR first MSP. Client market sectors I work with range from private Mid Market, Manufacturing and Enterprise, through to Education and various well-known Public Sector organisations at both regional, national and international level.
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