Bob Deaton

About Bob Deaton

Accomplished and passionate B2B sales professional that loves the thrill of the hunt to close new business and win deals. Over 18 years of experience in the automotive retail space with a clear understanding of the inner workings of a dealership as well as selling solutions to C-level executives that help solve their unique challenges. Deep territory knowledge with a proven track record of application of sales strategies to over-achieve assigned quota while driving product engagement and the highest levels of customer satisfaction. Quick to learn and adapt to change in fast paced sales environments to deliver consistent results while adding immense team value. Specialties: professional technological software demonstrations, relationship building, problem solving, listening, project management, software implementation strategies, business process evaluations, effective discovery, strategic contract negotiations, collaboration, communication, conflict management, consultative sales, strategic account growth, territory sales strategy, performance management, solution sales, building C-Level relationships, business acumen, challenger sale closing techniques, CRM, ERP systems.

Experience

1. Regional Sales Manager

   DealerBuilt

   Oct 2021 — Present

   I help Automotive Dealerships increase efficiency, reduce retail transaction time and reduce expenses. Dealerbuilt\'s Lightyear DMS is a seamless, intuitive and simple cloud based DMS system with zero integration fees. Dealerbuilt\'s Lightyear DMS software was designed with common sense and was developed by some of the largest Dealerships in the world.(Galpin Ford (Ca.) and McGrath Honda/Acura (Ill.)) Dealerbuilt\'s software has sold itself and only recently has the company decided to grow and expand across the U.S. Contact me for a brief conversation to see if we may be a good fit for your business.

Education

• Grand Valley State University

  Business Administration, Seidman School of Business

  1995 — 1997

• Central Michigan University

  BBA, Communications, Marketing

  2007 — 2009