Bobby Claeys

About Bobby Claeys

I began my career as a graphic designer, driven by a passion for creativity and visual storytelling. As I progressed, I found myself increasingly drawn to the strategic side of marketing and uncovering how design and messaging could align to drive real business results. This curiosity led me to expand my skillset beyond the creative realm and into the broader world of marketing.Today, I bring a unique blend of creative insight and strategic thinking to every project I take on. With hands-on experience in digital marketing, CRM administration, marketing automation, website strategy, and team leadership, I thrive at the intersection of big-picture planning and execution. I also have a strong background in analyzing KPIs to continuously optimize performance and impact.Whether I’m leading a campaign, refining a customer journey, or managing a team, I always aim to bridge the gap between design and strategy to deliver solutions that are both visually compelling and results-driven.

Experience

1. Director of Marketing

   3dxtech

   Mar 2026 — Present · Grand Rapids, MI, US

   Lead company-wide marketing strategy, driving revenue growth across eCommerce and omni-channel platforms- Own eCommerce performance, optimizing conversion rates, customer experience, and digital funnel efficiency- Led optimization of digital marketing channels, achieving 191% growth in search (organic + paid) and 255% growth in email performance- Scaled customer acquisition, increasing new customer inquiries by 22% through targeted channel and funnel improvements- Improved eCommerce performance by reducing cart abandonment by 8.8%, enhancing checkout experience and conversion rates- Drive customer acquisition across paid media, SEO, email, and content marketing channels- Partner cross-functionally with R&D and operations to align product strategy, launches, and market positioning- Serve on the leadership team, shaping company strategy and driving cross-functional alignment across marketing, product, and operations- Build and lead a high-performing marketing team, fostering accountability and data-driven decision making

Education

• Michigan State University

  Advertising, Creative Advertising, Copywriting

  2006 — 2010

Skills

• Copywriting
• Web Design
• Adobe Creative Suite
• Web Content
• Mathematics
• Logo Design
• Google Analytics
• Photoshop
• Creative Writing
• Advertising
• Indesign
• Marketing Communications
• Facebook
• Illustrator
• Childcare
• Photography
• Sales
• Email Marketing
• Published Author
• Publishing
• Layout
• Graphic Design
• Marketing
• Public Speaking
• Coaching