Robert Cathey

About Robert Cathey

Cathey.co is a niche PR and marketing firm helping venture-backed cloud native and DevOps…

Experience

1. Founder

   Cathey Communications

   Oct 2009 — Present

   Cathey.co delivers PR/AR messaging, strategy, and content to early stage startups cloud infrastructure, DevOps, and DevSecOps.\\\\n\\\\nOur clients are engaged in communities including DevOps and SRE, open source, xSP and traditional infrastructure, enterprise IT transformation, data center operations, and component technologies in storage, servers, networking, and systems integration.\\\\n\\\\nServices include message development, competitive research, market validation, media relations, analyst relations, content strategies, lead nurturing/automation, and event marketing. Current and recent/relevant clients include:\\\\n\\\\n- CIQ\\\\n- Cloudify (acquired by Dell)\\\\n- Decodable\\\\n- Everest Group\\\\n- Heartex / Label Studio\\\\n- Ironic project\\\\n- LinearB\\\\n- Kata Containers project\\\\n- Linode (acquired by Akamai)\\\\n- Logz.io\\\\n- Ondat (formerly StorageOS)\\\\n- Open 3D Engine\\\\n- Open Infra Foundation (formerly OpenStack Foundation)\\\\n- Open Metaverse Foundation\\\\n- Open Source Initiative\\\\n- Robin.io (acquired by Rakuten)\\\\n- Rocky Linux\\\\n- Slim.AI\\\\n- StarlingX project\\\\n- Tetrate\\\\n- Trilio\\\\n- UBiqube\\\\n- Zuul project\\\\n\\\\nWe work with a small number of clients who have great stories to tell, and we\'ve built productive, long-term relationships with media and analysts serving this specific market niche, helping drive liquidity events including acquisitions by VMware, DellEMC, IBM, Rakuten Mobile, Juniper Networks, Akamai, and others.\\\\n\\\\nSpecialties:\\\\nstrategic communications counseling, brand management, public relations, analyst relations. crisis communications, strategic relationship development, message development, marketing plan development, media relations, media training, social media, organizational leadership, budgeting, IT, cloud computing, cloud infrastructure, open source, crypto, blockchain, artificial intelligence, machine learning, succession planning, speech writing, trade show planning, advertising, video production, leadership, positioning, pricing analysis, market research, website and digital strategies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Haslam College of Business at the University of Tennessee

  BS, Operations Management

  1985 — 1989

• Haslam College of Business at the University of Tennessee

  MBA, New Venture Marketing + Finance

  1989 — 1991

Skills

• Cloud Computing
• Public Speaking
• Open Source
• Press Releases
• Positioning
• Website Development
• Disruptive Technologies
• Openstack
• Saas
• Brand Development
• Entrepreneurship
• Social Media
• Social Media Marketing
• Digital Strategy
• Go-to-Market Strategy
• Strategic Communications
• Marketing Communications
• Marketing
• Start-Ups
• Customer Relationship Management (Crm)
• Integrated Marketing
• Content Development
• Lead Generation
• Public Relations
• Competitive Analysis
• Crisis Communications
• Conference Speaking
• Brand Awareness
• B2b Marketing
• Crm
• Strategy
• Leadership
• Brand Management
• Market Research
• Enterprise Software
• Media Relations
• Outsourcing
• Corporate Communications
• Strategic Planning
• Marketing Strategy