Bobby Bishop

About Bobby Bishop

Hi, I\'m Bobby!I specialize in email, CRM, and lifecycle marketing - the systems that actually drive revenue and repeat revenue. I’ve been in marketing for 14+ years and got my start in multiple different channels. Over time, I found myself consistently drawn to email and for the past 12 years, that’s been my core focus of expertise. Since then, I’ve worked across agencies, consultancies, and in-house teams to build and optimize email programs that go far beyond just campaigns. My focus is on creating systems that work together—flows, segmentation, targeting, and messaging that feel personalized to drive engagement. Most brands are underutilizing email. They’re either sending too much, not enough, or missing the strategy behind it entirely. That’s where I come in. I think of email less as a channel and more as an engine - one that, when built correctly, becomes one of the most reliable and scalable revenue drivers for a brand. I’m always looking to connect with organizations and teams who need email help, reach out if that\'s you!

Experience

1. Director of Email & Lifecycle Marketing

   Bishop Marketing

   Sep 2023 — Present · St Petersburg, FL, US

   Worked with multiple B2B and B2C brands to set up automated email marketing systems to generate & nurture leads, convert to customers, and retain them.• Created and optimized the 8 essential automated email & SMS flows, attributing 23% of total revenue within 90 days of going live.• Reduced cost per lead by over 71% for a national multi-location brand, ultimately driving 2K+ monthly leads, of which we nurtured 21% to booked appointments.• Audited and restructured list segmentation, getting prospects, leads, and customers in appropriate groups to receive relevant messaging at relevant times.• Worked across departments to optimize marketing & sales material, refine pipeline automations, and create new product offerings - landing us on the Inc. list.

Education

• University of South Florida

  Master of Arts, Digital Journalism and Design

  2014 — 2016

• University of South Florida

  Bachelor of Arts - BA

  2008 — 2012

Skills

• Photoshop
• Microsoft Office
• Powerpoint
• Microsoft Excel
• Photography
• Adobe Creative Suite
• Indesign
• Editing
• Illustrator
• Microsoft Word
• Social Media
• Digital Photography
• Blogging
• Research
• Graphic Design