Roberta Schroeder

About Roberta Schroeder

Senior marketing and Enterprise Business Development leader supporting C-suite and senior management teams at major financial institutions to embrace and optimize change for growth, retention, improved CX and ROI leveraging performance based, Omni-channel marketing solutions. My career has put me squarely at the intersection of marketing, data, analytics and technology. I\'m passionate about helping my clients navigate the needed changes today\'s business environment demands so they can meet their customers when, where and how they want to engage. I am a collaborative, strategic, cross-functional team leader; focused on driving client and team success with a proven ability to deliver resources and solutions that drive improved business outcomes. Developing strong and trusted client relationships is foundational to my success (and likely grounded in my Midwestern roots). CONTACT INFO:Phone: 70••••••52Email: r••••••••@gmail.comWHAT OTHERS SAY: “I\'ve enjoyed working with Roberta for several years and can confidently say that she puts in 110% effort every day. Time and time again, I\'ve seen that her efforts are rewarded with outstanding business results. Not only does she deliver but she also builds long lasting positive relationships with clients and colleagues.\"- Aaron Tellier, General Manager, Executive VP Wealth Management & Insurance worked directly with Roberta at Merkle“Roberta is a seasoned business development executive.knows all facets of directing, managing, and coordinating the sales cycle.one of the key’s to her success is her ability to leverage years of experience on the client side. I highly recommend Roberta for any position she pursues.” - Yanni Kotziagkiaouridis, Global Chief Data & Analytics Officer at Edelman Data & Intelligence - worked with Roberta at Merkle.WHO I WORK WITH: Mostly Fortune Vertical experience: Mainly Financial Services, Insurance, Wealth Management. MY BACKGROUND: Regional Sales Executive-Customer Data Platform solution provider; Enterprise Sales Executive at leading performance and people-based marketing agency; Strategy Leader; VP Product and Segment Management-top-10 bank.Interests and Strengths: Digital transformation, new business development, marketing technology, strategy, data analytics, consulting, demand gen, digital marketing, cross-functional team management, agent of change. I\'ve been told more than once, I know how to get things done and, how to drive desired business outcomes.

Experience

1. Vice President of Enterprise Sales

   Epsilon

   Jul 2021 — Present

   The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data, identity, digital media and marketing technology. We enable marketing that’s measureable and built on proof, not promises™, across a suite of modular products spanning CDP\'s, identity management, prospecting, clean rooms, digital media, loyalty and email. Widely recognized as the marketing technology leader working with many of the worlds most renowned brands, Epsilon is positioned at the core of Publicis Groupe’s operations around the world.

Education

• University of North Carolina at Charlotte

  BA, Business

Skills

• Segmentation
• Digital Media
• Strategic Partnerships
• Sales Process
• Product Marketing
• Marketing Management
• Competitive Analysis
• Selling
• Business Development
• Digital Marketing
• Relationship Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Management
• Online Advertising
• Online Marketing
• SEO
• Presentations
• B2b
• Direct Marketing
• Sales
• Helping Clients Succeed
• Building Customer Relations
• Leadership
• Marketing
• Database Marketing
• Strategic Thinking
• Market Planning
• Return on Investment
• Integrated Marketing
• Analytics
• Email Marketing
• Consultative Selling
• Multi-Channel Marketing
• Lead Generation
• Customer Acquisition
• Management
• Market Research
• Paid Media
• Client Relationship Building