Roberta P.
Senior Digital Marketing Manager focused on data-driven marketing strategies.
- Role
- Senior Digital Marketing Manager at National Wildlife Federation
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Roberta P.
National Wildlife Federation leverages over a decade of Roberta\'s expertise in digital marketing to enhance its mission. With 12+ years of experience, Roberta specializes in optimizing marketing strategies across search, social media, programmatic buying, and direct partnerships. Google Analytics certification bolsters her data-driven approach to campaign management and performance tracking. Roberta works to drive measurable growth and ROI for the organization. Her collaborative efforts focus on direct-to-consumer marketing, where she combines strategic innovation with analytics to achieve sustained engagement. Her passion lies in empowering teams to deliver impactful campaigns that align with organizational goals.
Experience
Senior Digital Marketing Manager
Jan 2013 — Present · San Diego, CA, US
Education
University of Pécs
Bachelor of Science, Human Resources
1996 — 2000
Skills
- Content Development
- Mobile Marketing
- Google Analytics
- Ppc
- Strategic Content Development
- E-Commerce
- Search Engine Optimization (SEO)
- Pay Per Click (Ppc)
- Google Webmaster Tools
- Marketing Strategy
- Analytics
- Online Auctions
- Sem
- Search Analytics
- Marketing
- Search Engine Marketing (Sem)
- Event Marketing
- Digital Marketing
- Online Lead Generation
- Online Advertising
- SEO
- Online Marketing
- Mobile Advertising
- Digital Strategy
- Online Travel
- M-Commerce
- Social Media Marketing
- Content Marketing
- Landing Page Optimization
- Web Project Management
- Retargeting
- Keyword Research
- Article Marketing
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