Robert Hull

About Robert Hull

COMMUNICATIONS | MARKETING | CONTENT SPECIALIST Groundbreaking professional drawing…

Experience

1. Media and Editorial Consultant

   Zen Zen

   Jan 2006 — Present · Charlottesville, VA, US

   Provided outstanding marketing and creative guidance for diverse companies, including University of Virginia Advancement, Warner Strategic Marketing, Rhino, Acorn Media, Universal Music, PBS, Discovery Channel, Acoustic Sounds, Sony Music, PerDiscovery, Stealthcare, Club b Inc, and Rolling Stone.• Identified appropriate products for targeted development, and educate clients in strategic marketing.• Created television scripting and infomercials for entertainment organizations. • Conducted key market research to develop effective promotional campaigns. • Evaluated competitors’ annual reports and collateral. Designed brochures, one-sheets, and press packets. • Forged trusting, long-term relationships and delivered consistently exceptional service to comprehensive client base. Selected Achievements:• Designed retail and television music products for Warner Strategic Marketing / Rhino; redefined market to build superior brand. Developed sales force proposals and scripted television commercials; planned potential infomercials. Researched business opportunities.• Developed and marketed music DVDs for Acorn Media, world’s largest distributor of British programming. Collaborated with PBS and Acorn to create pledge programming for television. Proposed potential product and merchandised for catalog, print, and the Web.• Developed globally marketed, highly successful 40-volume Roots of Rhythm CD series with 100-page editorial packaging for IMP (International Masters Publishers). Provided online and catalog marketing. Researched songs, publishing, and editorial content• Created and developed Popkrazy.com, an online retail collectibles business, with a popular storefront magazine and social network. Marketed and blogged about popular culture as strategy to sell products.

Education

• Brown University

  B.A., English, Film Studies, Journalism

  1971 — 1975

• Brown University

  Bachelor of Arts (B.A.), English Language and Literature, General

  1971 — 1975

Skills

• Product Development
• Broadcast
• Marketing Communications
• Facebook
• Marketing
• Copy Editing
• New Media
• Writing
• Online Advertising
• Copywriting
• Journalism
• Strategic Planning
• Publishing
• Radio
• Storytelling
• Video
• Publications
• Creative Direction
• Press Releases
• Digital Media
• Social Media Marketing
• Corporate Communications
• Public Speaking
• Public Relations
• Editing
• Editorial
• Proofreading
• Media Relations
• Publicity
• Social Networking
• Content Development
• New Business Development
• Social Media
• Content Creation
• Blogging
• Research
• Newsletters
• Advertising
• Magazines
• Strategic Communications