Roberta Helena
Manager, Research and Analysis @Pmg Intelligence
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WORK HISTORY
Manager, Research and Analysis @Pmg Intelligence
Guelph, ON, CA
Oversaw the development of reporting materials, ensuring accuracy, clarity, and alignment with client and stakeholder needs.• Created process documentation to standardize research workflows, improve consistency, and support team efficiency.• Trained team members on data cleaning and processing techniques using Excel and SPSS, improving data quality and strengthening team capacity.• Performed market segmentation analyses to profile target groups and inform strategic recommendations.
EDUCATION
Universidade Federal Fluminense
Master's, Strategic, Defense and Security Studies
Fanshawe College
Ontario College Graduate Certificate, Research and Evaluation
Universidade Federal Fluminense
Bachelor's, International Relations
ABOUT ROBERTA HELENA
Be stubborn about your goals but flexible about your methods.\"3+ years of experience in research and data analysis across business and academic settings, with hands-on work in literature reviews, logic model development, and mixed-methods analysis.I have:• Conducted an evaluation-focused research project, synthesizing nearly 300 academic and grey literature sources to examine program outcomes and contextual factors.• Developed logic models in academic and applied projects to understand program activities, outputs, and intended outcomes for Canadian and international initiatives.• Supported the analysis of survey data using Python, SPSS, and Excel to inform evidence-based recommendations.I look forward to connecting with professionals interested in research and program evaluation to exchange perspectives and learn from different practice contexts.
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