Robert Aeder

About Robert Aeder

Robert is an experienced Digital Marketing and Analytics professional with over 10 years of experience in business intelligence, data and analytics driven innovation, product management, and organizational transformation.Based in the New York area, Robert has worked with clients across a variety of industries, including retail, transportation, hospitality, and casinos & gaming. He currently works as a Director of Marketing Technology and Analytics Strategy at GALE Partners, where his education from the NYU Stern School of Business (BS Economics and Organizational Psychology, MS in Business Analytics) influences his utilization of human-centric design and analytics-driven approaches in the fast-paced Marketing and Sales discipline.All projects include a strong focus on people development and team dynamics coaching, where he has several years of experience in facilitating leadership development and innovation-oriented activities inside and outside of his professional responsibilities.

Experience

1. VP of Marketing Technology and Analytics Strategy

   GALE

   Mar 2022 — Present · New York, NY, US

   Leader for GALE and our clients; stewarding the use of Analytics / Data Science and Marketing Technology Products, Services in the realization of business value. For our clients, advise on GALE\'s own Customer Data Environment, Alchemy, including development of product roadmap and capability developmentWhether relating to new customer identification, cultivation of loyalty, retention of existing customers, or overall enhancement of business operations and customer experience, I\'m here to steward our teams toward the best outcomes. My cross industry work in Customer Data Platform, Marketing Automation, and Data Strategy is deep, and includes Casinos / Gaming / Entertainment, Travel and Transportation, Healthcare, Financial Services.

Education

• NYU Stern School of Business

  MS, Business Analytics

  2018 — 2019

• NYU Stern School of Business

  B.S. (Summa Cum Laude), Economics, Management / Organizational Psychology

  2007 — 2011

Skills

• Internships
• Airlin
• Integration
• Consumer Products
• Business Process Improvement
• Social Media
• Powerpoint
• Microsoft Excel
• Rail
• Process Improvement
• Management Consulting
• Business Innovation
• Product Development
• Analysis
• Metric Development
• Retail
• Marketing
• Product Innovation
• Diversity Training
• Social Networking
• IT Strategy
• Coaching
• Strategic Planning
• Enterprise Architecture
• Strategy
• Mergers & Acquisitions
• Business Analysis
• Public Speaking
• Recruiting
• Business Transformation
• Microsoft Office
• Analytics
• Data Analysis
• Business Strategy
• Airlines
• Luxury Goods
• Technology Integration
• Business Process
• Pmo
• Creative Strategy