Robert Blake
Results-Driven Digital MarTech Executive | Vice President of Digital Marketing at Arkansas Federal Credit Union | Email Marketing Automation | Lead Generation | No-code | Vibe Coding
- Role
- Vice President of Digital Marketing at Arkansas Federal Credit Union
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Robert Blake
Hey there, I\'m Robert, a seasoned digital marketing professional based in Little Rock, Arkansas. With over two decades of experience in the industry, I have a diverse range of expertise, including demand generation, lead nurturing, email marketing strategy, marketing automation, SEO/SEM, and PPC ad creation and management.Throughout my career, I have worked with a variety of industries, from tourism to financial institutions, and have even had the opportunity to build a website for Elvis Presley. I am skilled in creating successful digital marketing campaigns that deliver measurable results.I am always looking to connect with other professionals in the digital marketing space and am excited to share ideas and insights.
Experience
Vice President of Digital Marketing
Mar 2021 — Present · Little Rock, AR, US
Oversaw a comprehensive website redesign that involved migrating our content management system from Drupal to WordPress, resulting in an improved user experience, increased website traffic, and better lead generation. Despite the challenges of COVID-19, we doubled down on our lead generation efforts by building in-house teams within our consumer lending and mortgage divisions to handle our lead generation prospects, which resulted in a significant boost in revenue. Successfully built a team that integrated an SMS text messaging platform that over 170 employees use to have one on one conversations with members, improving communication and productivity across the organization. This platform also enabled marketing to send segmented campaigns, resulting in a higher conversion rate and revenue growth. Spearheaded the development and rollout of our in-branch digital signage strategy in collaboration with our vendor DBSI, launching targeted marketing content in all 20 branches. Also successfully rolled out a new music vendor in all branches, improving the customer experience and further enhancing our brand.
Education
University of Arkansas at Little Rock
Professional and Technical Writing, Technical Writing, Information Technology
Skills
- Iwork
- Iphone
- Crm Software
- Css
- Google Website Optimizer
- Social Media
- Html
- Crm
- Marketing
- Html 5
- Google Webmaster Tools
- Programmatic Media Buying
- E-Commerce Consulting
- Wordpress
- Sem
- Digital Marketing
- Facebook Marketing
- Google Analytics
- Web Project Management
- Photoshop
- Display Advertising
- Microsoft Office
- Jquery
- Digital Strategy
- Mac Os X
- Salesforce.com
- Html5
- Google Adwords
- Social Media Marketing
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