Roberta Palmeri

About Roberta Palmeri

Responsible for the strategic planning and implementation of outreach efforts by serving as a dedicated relationship manager to physicians and promoting seamless access and follow-up to LVHN/CH services and programs to enhance and ensure the success and growth of the network.As VP of Business Development and Marketing, I served as a key member of the executive leadership team, responsible for driving the company\'s growth strategy by overseeing the full M&A lifecycle, from sourcing and evaluating potential targets to negotiation, diligence, and integration planning. Lead the development and execution of the system’s M&A strategy in alignment with strategic goals by proactively identifying and sourcing acquisition opportunities through relationships, intermediaries, and direct outreach.Oversaw and coordinated the due diligence process across legal, financial. operational, regulatory, and clinical workstreams. Lead transaction negotiations, including LOls, purchase agreements, and physicians contract and employment agreements, including real estate appraisals, purchases and lease agreements. Developed and delivered compelling presentations and data analyses for the executive team and board of directors. Collaborated closely with finance, legal, operations, clinical leadership, and HR to ensure seamless integration of acquired practices/joint ventures into the system’s IT network and EPIC EMR.As VP of Marketing in a healthcare setting, I performed daily monitoring of market trends, the competitive landscape, and regulatory changes to inform the system’s leadership in developing marketing plans that aligned with our growth strategies. Oversaw the Marketing Team in the development and execution of a social media strategy ensuring that it provided results-driven digital healthcare communications that aligned with overall brand strategy and delivered consistent up to date messaging to physicians, patients and staff. Utilized digital content, social media, and targeted engagement techniques to drive new and organic business growth through the ability to develop and present digital strategies that provide consistent messaging and measurable growth.

Experience

1. Sr Director of Physician & Business Development

   Coordinated Health

   Mar 2017 — Present · Allentown, PA, US

Education

• Northampton Community College

  Assocs. Degree in Business, Business Administration and Management, General

  2002 — 2004

• Churchman Business College

  Business, Business Administration and Management, General

  1975 — 1977