Roberta Moretti

Head of Communication and Senior Communication Strategist @Instilla

Milan, IT

Built and led the communication team (Art & Copy, Social Media, UX/UI), growing it from the ground up to develop and execute high-impact marketing and brand strategies across diverse industries- Defined and implemented multi-channel campaigns that drove sales growth, organic traffic increases, and stronger brand positioning- Ensured brand consistency across all platforms, aligning communication efforts with business objectives and market positioning- Led data-driven decision-making by managing research, insights, and reports to inform strategic communication choices- Collaborated cross-functionally with internal teams and external partners to optimize storytelling, messaging, and engagement strategies.