Roberta Mazzola
Head of Customer Journey as a Service - Customer Value Management @Nexi Italy
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WORK HISTORY
Head of Customer Journey as a Service - Customer Value Management @Nexi Italy
Milano, IT
Design & delivery of multi-channel and data-driven campaigns along the entire customer lifecycle:• to support Banks for credit & international debit card customers acquisition• to guarantee growth and expansion of credit card related services on cardholders • to push usage of credit & international debit cards and prevent inactivity
EDUCATION
Università Commerciale 'Luigi Bocconi'
Laurea Specialistica, Marketing Management
Liceo Scientifico A. Volta
Diploma Maturità Scientifica
Università Commerciale 'Luigi Bocconi'
Laurea Triennale, Economia per l'Arte, la Cultura e la Comunicazione
ABOUT ROBERTA MAZZOLA
Specializzazioni: Customer journey Mobile Marketing New Media Mobile Apps Experiential Marketing OTT TV
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