Roberta Cajado
Brand + Cultural Strategy | Creative Content | Trend Forecasting
- Role
- Director, Content Strategy at Starcom
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Roberta Cajado
I turn culture into strategy and content, helping brands read the room before they speak.I’m a Brand and Cultural Strategist with 12+ years of experience translating human behavior, emerging signals, and creative thinking into brand direction and storytelling. My background in fine arts, fashion, and marketing gives me a visual and conceptual fluency. Recently, I’ve been working with teams at Anheuser-Busch, Best Buy, and Kellogg’s, helping them connect with audiences through cultural insights and content. Past collaborations include L’Oréal, UNICEF, Rémy Martin, O Boticário, The Alda Center, and non-profits such as Freelancers Union and United Photo Industries.My focus is on exploring the hidden patterns in culture and behavior, translating them into strategies that make brands resonate with clarity and depth.
Experience
Director, Content Strategy
Jan 2024 — Present · New York, NY, US
Bringing culture & behavior insights into content strategy and campaigns that resonate and cut through the noise. Clients: MARS, Kellogg’s, Best Buy, Anheuser-Busch.
Education
School of Visual Arts
Masters degree , Branding
2018 — 2019
Centro Universitário Belas Artes de São Paulo
Bachelor’s Degree, Fine/Studio Arts, General
2000 — 2003
Senac Brasil
Postgraduate Degree, Marketing/Fashion
2009 — 2011
School of Visual Arts
Continuing Education, Fine/Studio Arts, General
2012 — 2012
Skills
- Project Management
- Fine Art Photography
- Art Direction
- Marketing Communications
- Artist Relations
- Public Relations
- Marketing
- Advertising
- Creative Direction
- Art Education
- Adobe Photoshop
- Photo Editing
- Marketing Strategy
- Operations Management
- Art
- Branding & Identity
- Team Management
- Art Exhibition Management
- Photography
- Administration
- Social Media
- Photoshop
- Social Media Marketing
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