Robert Zeiger
- Role
- Senior Director of Marketing, Vaccines at AstraZeneca
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Marketing, Vaccines
Jan 2023 — Present
Responsible for creating a two pronged strategy for the existing traditional vaccines business and launching a new indication. Lead the vision for new indication preparation, develop the plan for market entry and ensure strategically aligned initiatives to drive the brand imperatives. P&L ownership charged with development of consumer and HCP strategy and marketing campaigns. Team lead with direct reports, managing internal and external partners, responsible for managing multiple program budgets, timelines, processes, and procedures.
Education
NYU Stern School of Business
MBA, Strategy, Marketing & Management
University of Maryland
BS, Marketing & Logistics
Skills
- Pharmaceutical Sales
- Business Strategy
- Hospitals
- Cross-Functional Team Leadership
- Operational Planning
- Infectious Diseases
- Pediatrics
- Hospital Sales
- Public Health
- B2b
- Strategy
- Sales Effectiveness
- Account Management
- Idns
- Vaccines
- Pharmaceutical Industry
- Marketing
- Marketing Strategy
- Internal Medicine
- Healthcare
- Product Launch
- Managed Care
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