Robert Wucher
Vice President Consumer & Marketing Insights Germany, Austria and Switzerland (Dach) @NielsenIQ
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WORK HISTORY
Vice President Consumer & Marketing Insights Germany, Austria and Switzerland (Dach) @NielsenIQ
Nuremberg, DE
Company Background: In 2023, NIQ and GfK merged to form the world’s leading global provider of consumer intelligence and market research. The company offers market performance measurement, consumer insights, and marketing optimization services. These services help businesses make data-driven decisions to enhance their market strategies. NIQ is backed by the private equity firm Advent and employs around professionals globally.Role Overview: Appointed to lead NIQ’s Consumer & Marketing Insights business in DACH, a newly formed unit integrating the legacy Ad Hoc Research teams from NIQ and GfK. Responsible for the operational business across Sales and Client Service, with revenue accountability in the mid-double-digit million range. Holding P&L responsibility, managing six Sales and Client Service Leaders and overseeing a division of nearly 100 employees. Supporting clients across all major industries in understanding consumers and shoppers, building strong brands, and enhancing marketing effectiveness. Reporting directly to the Regional Commercial Leader of EMEA (Global CEO -2).Primary Challenge: Integrating the legacy teams from NIQ and GfK, ensuring all client-facing functions remain completely undisrupted, despite operating with separate legal entities, processes, and system landscapes during the transition.Key Achievements: Successfully executed the regional rollout of a global commercial transformation program, encompassing organizational restructuring and process and system integration, while ensuring client-facing functions remained fully operational | Co-developed and implemented a regional Sales Management rhythm and toolkit, effectively bridging gaps between legacy systems. This facilitated integrated pipeline management, supported weekly Sales forecasting, and empowered sellers | Effectively merged the two legacy teams, leading to an increased Employee Engagement Index by the end of 2024 compared to right after the merger.
EDUCATION
OTH Regensburg
Diploma (University of Applied Sciences), Business Administration with a major in Marketing
Saïd Business School, University of Oxford
Oxford Artificial Intelligence Programme
Saïd Business School, University of Oxford
Oxford Digital Marketing - Disruptive Strategy Programme
ABOUT ROBERT WUCHER
Senior executive with 25+ years of turning consumer and market intelligence into commercial impact – with full P&L responsibility and multi-team leadership across Europe.I combine strategic thinking with hands-on execution, and I’m most effective where structure meets ambiguity:– building businesses– leading change– enabling people– driving customer-centric growthMy background bridges research, analytics, commercial delivery and go-to-market strategy – in complex B2B environments and matrix-driven organizations. I’ve consulted global brands across all major industries, helping them navigate change, sharpen strategy, and turn insights into action. I know how to lead in transformation, ask the right questions, and get teams moving.
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