Robert Woo
Content Marketing & Product Marketing Lead | B2B & B2B2C | Growing MQLs and SQLs in tech & entertainment
- Role
- Head of Content Marketing at Ellipse
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Robert Woo
I\'m a marketing lead for startups in the tech space focused on growing MQL & SQL with channel-specific content strategy. At Ellipse, I drove lead growth by translating complicated hardware and software technology into content that\'s understandable by both B2B & B2C audiences.I\'m most useful when interviewing internal engineering teams and external clients, and translating these conversations into grokable content that drives understanding and conversions. I like creating \"ah-ha\" moments for both sides.Currently interested in: AI marketing tools & strategies (to scale), humanistic case studies, and brand strategy for young businesses.
Experience
Head of Content Marketing
Apr 2024 — Present · Los Angeles, CA, US
Head of content & communications for a fintech manufacturer.
Education
Tufts University
BA, English, Philosophy
1999 — 2003
Skills
- Blogging
- Lead Generation
- Social Media Marketing
- Marketing
- Content Marketing
- Search Engine Marketing (Sem)
- SEO
- Social Networking
- Search Engine Optimization (SEO)
- Google Adwords
- Acting
- Copywriting
- Writing
- Omniture
- Sem
- Digital Marketing
- Marketing Automation
- Web Analytics
- Ppc
- Google Analytics
- Marketing Strategy
- Online Advertising
- Email Marketing
- Social Media
- Online Marketing
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