Robert Watson
Medicare Sales Lead (Dir) @Health Care Service Corporation
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WORK HISTORY
Medicare Sales Lead (Dir) @Health Care Service Corporation
NM, US
Leads/Manages the Medicare Sales team in an assigned territory.Responsible for managing relationships with broker/agency and provider partners.Resnonsible for achieving and exceeding sales targets and membership growth.
EDUCATION
CNM
Associate's degree
ABOUT ROBERT WATSON
A seasoned and results-oriented leader with over 15 years of experience in the health insurance industry, specializing in Medicare Advantage, DSNP, SNP, Medicare Supplement and Prescription Drug Plans.(Experience includes Commercial employer group health) all segments- Led Medicare Advantage (MAPD), Medicare Part D (PDP) and Medicare Supplement sales and marketing strategy for HCSC\'s Blue Cross Blue Shield of New Mexico- Accountable for membership growth, market development, and channel performance across internal sales, broker networks, and strategic partnerships- Directed Medicare marketing initiatives, including brand strategy, multi-channel campaigns, compliance oversight, and go-to-market planning for AEP- Collaborated with product, compliance, and regional market leaders to align sales and marketing efforts with CMS regulations and enterprise goals- Supported leadership in strategic planning, Product Development, and business development initiatives focused on growth and retention- Implemented data-driven strategies to improve lead generation, member acquisition, and sales conversion across digital and traditional channels
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